Short answer: Snapchat reported 493 million daily users and 971 million monthly users in Q2 2026. Its community created nearly 2 trillion Snaps during 2025.
The figures below show how that activity breaks down, with dates and sources attached.
One quick photo. A short video. A message to a friend. These small moments happen at an enormous scale on Snapchat.
Key figures
Metric | Figure | Period |
|---|---|---|
Daily active users | 493 million | Q2 2026 |
Monthly active users | 971 million | Q2 2026 |
Snaps created per day | About 5.5 billion | 2025 average |
Subscription business subscribers | Over 25 million | Reported 16 July 2026 |
How many people use Snapchat?
Each point is a quarterly average, so the chart shows reported periods rather than a live user counter.
Active users over time
Daily and monthly active users, in millions. Source: Snap quarterly results.
Quarterly data
Q2 is the latest published quarterly report at this cutoff. Snap scheduled its Q3 results call for 4 November 2026.
Quarter | DAU millions | MAU millions |
|---|---|---|
Q1 2025 | 460 | 913 |
Q2 2025 | 469 | 932 |
Q3 2025 | 477 | 943 |
Q4 2025 | 474 | 946 |
Q1 2026 | 483 | 956 |
Q2 2026 | 493 | 971 |
Where are the daily users?
These are regional active-user counts, not country advertising-audience estimates. Q2 2026: North America 92 million, Europe 98 million, rest of world 303 million daily users.
How many Snaps are created?
Nearly 2 trillion Snaps were created in 2025. Snap also published rounded daily, minute, and second averages.
2025 averages • Rounded figures published by Snap, not a live counter.
A Snap is an individual photo or video. A Story can contain several Snaps. Counting Snaps therefore does not tell us how many complete Stories were published.
Time unit | Snaps created | Period |
|---|---|---|
Day | About 5.5 billion | 2025 average |
Minute | About 3.8 million | 2025 average |
Second | About 63,000 | 2025 average |
Stories, Spotlight, and public posts
Public activity is a different measure from total Snap creation. These are the available reports.
More people are posting to Spotlight
These figures show posting growth, not a total audience count or a guarantee that a particular video will get views.
Over 1 billion public Snaps each month
Snap reported this monthly level across Snapchatters, creators, and partners. It is a public-content figure, not the total of all Snaps created. It remains a dated report, not an October 2026 measurement.
Creator Story activity in a published annual snapshot
Snap reported nearly 10 billion creator Snaps posted to Stories, receiving over 6 trillion views, over the preceding year. These measure Story Snaps and their views, not complete Stories per day.
No daily total for all complete Stories is included here.
US poster growth: ≈74% — Year over year
Global poster growth: 61%+ — Year over year
The camera and the map
Snapchat activity extends beyond watching posts. Its Q1 report also measured AR Lenses and Snap Map.
AR Lens uses per day: 9B+ — Q1 2026 average
Daily AR engagement: 75% — Q1 2026 average
Snap Map monthly users: 450M+ — Q1 2026
How big is Snap’s subscription community?
In July 2026, Snap reported more than 25 million subscribers across its subscription business. Snapchat+ is part of that business, alongside other paid offerings.
That is why this guide says “subscription community.” Labeling this number as Snapchat+-only would change what the source actually reports.
Browse all the statistics
Metric | Figure | Period |
|---|---|---|
Daily active users | 493 million | Q2 2026 |
Monthly active users | 971 million | Q2 2026 |
North America daily users | 92 million | Q2 2026 |
Europe daily users | 98 million | Q2 2026 |
Rest of world daily users | 303 million | Q2 2026 |
Snaps created | Nearly 2 trillion | 2025 |
Snaps created per day | About 5.5 billion | 2025 average |
Snaps created per minute | About 3.8 million | 2025 average |
Snaps created per second | About 63,000 | 2025 average |
US Spotlight poster growth | Nearly 74% year over year | Q1 2026 |
Global Spotlight poster growth | Over 61% year over year | Q1 2026 |
AR Lens uses per day | Over 9 billion | Q1 2026 average |
Daily AR engagement | 75% of Snapchatters | Q1 2026 average |
Snap Map monthly users | Over 450 million | Q1 2026 |
Subscription business subscribers | Over 25 million | Reported 16 July 2026 |
Public Snaps shared per month | Over 1 billion | Reported 12 June 2025 |
Creator Snaps posted to Stories | Nearly 10 billion | Prior year; data as of 30 June 2024 |
Views on creator Story Snaps | Over 6 trillion | Prior year; data as of 30 June 2024 |
What should creators take from these numbers?
The figures describe the platform’s scale. They do not predict the reach of your next post. For a creator, the useful next step is to look at the content itself: what is clear, what holds attention, and what gives viewers a reason to return.
Explore public creator posts
Use SnapStoryViewer to browse available public Stories, Highlights, and Spotlight by username. Public content only; private posts stay private.
Questions about the numbers
Are these exact user counts for 13 October 2026?
No. That date is the research cutoff. The user totals are quarterly averages, with their reporting period shown.
Are DAU and MAU two separate groups?
No. Their activity windows overlap. Someone active today can also count as active during the month.
Do billions of Snaps mean billions of public Stories?
No. Snap creation, public posting, and complete Stories are different measures.
Why are some figures older than 2026?
They are dated official reports available at the cutoff. Older public-content figures are marked historical, so they cannot be mistaken for current totals.
Sources and research notes
Only published official figures verified by the cutoff are used. Different metrics have different periods. No unavailable age breakdown, country ranking, or daily complete-Story total has been filled in with an estimate.